1. Set your audience
Decide the target audience for your brand. Make and name your customer persona. Is it a girl at 20s that loves travelling? Is it a man at 30s that loves smart cars and football? The more precise you target the better.
2. What type of bloggers?
3. Try Celebrities?
4. How many of them?
One of the big advantages that bloggers hold is SEO. Yeap, you may have probably hired already an expert for that but bloggers can do it on their own also. Note though that the SEO is increased when bloggers write about you on their blogs also, not only on their social media. So pick at least 4-5 bloggers and ask them to write about your brand within the period of a month. Google will realise that suddenly more people are talking about you and will push you up to its first pages.
5. As long as you ship there?
The last step is to decide the countries of your bloggers. Can an blogger in Italy promote your brand that was launched in USA? The answer is yes BUT, make sure that you ship your products in the country and much better that you have a physical presence there. If none of them exists your new followers won’t convert in sales.